
SUCCESS OPPORTUNITY ACTION RESULTS (SOAR)
Over my career I have helped to
successfully launch over 100
products/services and almost as many
companies. I'd love to take all of the credit,
but in reality the SOAR successes illustrated
below were a combination of
cross-functional team support, Global
vendor implementation and the winning
mix of timing, leadership and luck.
I hope you enjoy these stories and
welcome your comments.
- Allan Linden "Clarity of Mission,
Excellence in Execution"
Lead Generation
Packeteer - Triage Marketing to the Rescue
Internet and eCommerce
D-BAM - Software as a Service DAM
Accelar Inc - eCommerce Portal for Group Charter Industry
Packeteer - Re-branding with a Global Look
Foundry Networks - Re-branding with a Global Look ![]()
Branding and Messaging
Kasenna Inc - Global Branding Positioning with HP & Intel ![]()
Accelar Inc - Market Segmentation, Messaging and Brand
D-BAM - Global Branding and Messaging for DAM
Product Launches
Foundry Networks - Global Launch for 10 Gig Switch ![]()
Kineto Wireless - Global Launch for Company & Product ![]()
AccessLan Comm. - Global Launch for Company & Product
Fiberstars - North American Product Launch Fiber Optics
Heraeus Medical Instrumentation - Product Launch Lasers
Multi Media Campaigns
Kineto Wireless - Global Branding and Messaging ![]()
AccessLan Comm. - North American Launch ![]()


